{"product_id":"organic-matcha","title":"Organic Matcha","description":"\u003ch3 data-section-id=\"1brmpti\" data-start=\"477\" data-end=\"522\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"480\" data-end=\"520\"\u003eFirst Harvest | Ceremonial | Organic\u003c\/strong\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ch3 data-section-id=\"mzlm3q\" data-start=\"523\" data-end=\"546\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"527\" data-end=\"546\"\u003eShizuoka, Japan\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"548\" data-end=\"766\"\u003eCarefully grown for those who value both quality and purity, our Organic Ceremonial Matcha is made from first-harvest tea leaves grown on small family-owned farms in the beautiful tea-growing region of Shizuoka, Japan.\u003c\/p\u003e\n\u003cp data-start=\"768\" data-end=\"1058\"\u003eCertified organic and traditionally cultivated, this vibrant green matcha offers a smooth, fresh flavour with gentle sweetness, soft umami and very little bitterness. It is an excellent choice for both traditional matcha and modern recipes, bringing a moment of calm and energy to your day.\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1253\"\u003eWe work directly with family-owned tea farms who have been producing exceptional Japanese tea for generations, allowing us to offer authentic matcha with complete transparency from farm to cup.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1445\"\u003eUnlike many organic matchas that can taste overly grassy or astringent, our carefully selected first-harvest tea has been chosen for its naturally balanced flavour and everyday drinkability.\u003c\/p\u003e\n\u003cp data-start=\"1447\" data-end=\"1454\"\u003eExpect:\u003c\/p\u003e\n\u003cp data-start=\"1456\" data-end=\"1579\"\u003e• vibrant green colour\u003cbr data-start=\"1478\" data-end=\"1481\"\u003e• fresh, clean aroma\u003cbr data-start=\"1501\" data-end=\"1504\"\u003e• smooth flavour with gentle sweetness\u003cbr data-start=\"1542\" data-end=\"1545\"\u003e• soft umami and refreshing finish\u003c\/p\u003e\n\u003cp data-start=\"1581\" data-end=\"1736\"\u003eWhether whisked with hot water, enjoyed as a creamy latte or served over ice, this versatile ceremonial matcha is designed to be part of your daily ritual.\u003c\/p\u003e\n\u003cp data-start=\"1738\" data-end=\"1946\"\u003ePacked in Japan in a premium Japanese-style resealable pouch, specially designed to protect the delicate matcha from light, air and moisture, helping to preserve its freshness, colour and aroma after opening.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1rw9fyt\" data-start=\"1953\" data-end=\"1997\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1997\"\u003eWhy choose Organic Ceremonial Matcha?\u003c\/strong\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"1999\" data-end=\"2076\"\u003eWe believe enjoying organic matcha should never mean compromising on flavour.\u003c\/p\u003e\n\u003cp data-start=\"2078\" data-end=\"2295\"\u003eOur first-harvest ceremonial matcha combines the purity of certified organic cultivation with the craftsmanship of experienced Japanese tea growers, creating a beautifully balanced tea that is easy to enjoy every day.\u003c\/p\u003e\n\u003cp data-start=\"2297\" data-end=\"2314\"\u003e\u003cstrong data-start=\"2297\" data-end=\"2314\"\u003eEnergise | 活力\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2316\" data-end=\"2420\"\u003eStart your day with a cup that reflects the simplicity, care and natural beauty of Japanese tea culture.\u003c\/p\u003e","brand":"Midori Matcha ","offers":[{"title":"Default Title","offer_id":57983657148751,"sku":null,"price":20.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/0378\/6063\/files\/Organic_Matcha_Pouch_Def_Def.png?v=1783282726","url":"https:\/\/midorimatcha.co.uk\/products\/organic-matcha","provider":"Midori Matcha ","version":"1.0","type":"link"}